Hosted by Stacy Keibler, "Supermarket Superstar" is the first food competition show to give undiscovered home chefs a chance to pitch their product concepts to food world titans and an opportunity to win a coveted place on supermarket shelves nationwide. Chef Michael Chiarello, Debbi Fields of Mrs. Fields Cookies and branding expert Chris Cornyn mentor the contestants, help them perfect their recipes, excite focus groups of real-life consumers and create professional packaging in an effort to impress the supermarket buyer for A&P. The last cook standing will go home with $10,000 in prize money and $100,000 worth of product development. In the finale, three winners will be invited back to present their creations to A&P’s CEO Sam Martin, who will award the grand prize of a product launch in A&P supermarkets and affiliated chains nationwide.
