Selling New York: Season 4, Episode 10 - ProjectFreeTV

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Richard Steinberg from Warburg has to find a way to sell a cool downtown apartment with a view, but all the views are covered by ugly scaffolding. He gets assistance from his son to bring some hip and trendy buyers into the apartment. Jessica from GHK tries to convince a big family that they're going to have to spend a little money in order to make money by selling.